Apple’s Turbulent Years and Great Expectations

The loss of the leader is often detrimental for the army, no matter what sphere it is deploying its forces in. The death of Steve Jobs, Apple’s Great Visionary, provided its numerous rivals, first of all, Samsung, with the best opportunity to attack iPhone in the long-playing Apple vs Samsung patent lawsuit.

Earlier that year, a full-fledged anti-iPhone marketing campaign was not considered to serve well to Samsung’s success in the mobile business. One deplorable thing had to happen for everything to be totally changed in a blink. Jobs’ passing away prompted Samsung to go ahead with its attack on Apple, and these combined events brought a wave of indirect publicity to Apple and its products with the due course of time.

In winter of that year sorrowful for Apple in particular and for IT industry in general, Samsung started attacking the iPhone, escalating its anti-Apple marketing campaign in following years. The most effective anti-iPhone campaigns became viral online. They nearly made Apple change its long-term advertisement partners for the sake of image refreshment.

In this industry with its immensely tough competition and lightning speed growth, every corporate player works on a very aggressive strategy touting its advantages in hardware and software. Some try to demystify the perceived Apple advantage of ecosystem/services in order to make consumers switch to their platforms and have more personalization/choice by becoming part of other ecosystems.



People lament the death of Steve Jobs, the alleged lack of innovation, the rise of prices, the corrupted politics, as well as ungrounded (?) worries that the Company isn’t the same what it used to be when its Visionary was at the helm. As a result, stock does not sell as well as before. These are the sentiments of a layman. What do the experts say?

There are serious telling factors that must be taken into consideration. Present state of affairs is important enough, but what is more important in the long run is the amount of a company’s investments in its future development. Apple has been heavily spending on research and development in the past few years and has grown R&D spending 30%-year-over-year from 2010 to 2013. It may be a good sign that it’s the time to buy, as some renowned IT gurus believe.

Besides, one more key indicator of the non-exhausted potential for immediate Apple’s buying is the fact that institutional investors (hedge funds, pension funds, etc.) have a lower ownership in it as compared with other large-cap tech companies, e.g. Google.

Everyone traditionally expects some “next big thing” from Apple, be it in the sphere of hard- or software. This year, the expected advent of a new “digital messiah” may happen in the sphere of wearable tech or mobile payments. These developments may be absolutely original and mind-blowing, or just superficial improvements introduced in order to inflate the Great Company Image more. Time will show.

P.S. mSpy helps parents all over the world do some “surveillance” work, no matter whether their kids use iPhones or Androids.

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