CYBER MONDAY

Here we go! The second article in a row dedicated to all that “ThanksgivingBlack Friday – Cyber Monday” jazz! In continuation of the previous article, where the mSpy team initiated the topic of the greatest online shopping season, we are going to tackle upon its presupposed peak day.

History of the concept

The very term “Cyber Monday” was coined in 2005 by the National Retail Federation’s division Shop.org due to the all-increasing tendency of people to intensively indulge into online shopping, mainly from work, on the Monday immediately following Black Friday. Their main reasons were the lack of purchasing time on overcrowded family holidays or the absence of desired offline bargains.

The lesser-known term Cyber Black Friday is eCoupons.com’s name for Black Friday sales online, and Cyber Thanksgiving refers to online retailers’ Thanksgiving Day promotions.

How to Get Wants and Needs Met?

This day is not favored by managers up to the extent of firing those employees who indulge in online shopping at the expense of business time and resources. The way out to reach compromise is to shop from mobile devices, while on the move, either to or from job, on the walk to class and even during lunch and dinner. Sic! Here enters the paramount importance of attention toward mobile shopping and its security (mind your electronic purse!).

As Bloomberg BusinessWeek said, “Americans are getting more comfortable shopping across all screens – computers, smartphones and tablets – and retailers are capitalizing on this by improving e-commerce offerings and beefing up Cyber Monday-specific deals”.

Besides, consumers are insatiable and are shopping in store and online at the same time to get the best deals. Now they are far smarter at finding them online, and it’s trickier to get their money. Here are some tips for businesses how to meet Cyber Monday armed to the teeth:

•             Market across channels

•             Focus on the mobile market

•             Don’t limit sales to Monday

•             Prepare for increased volume

Tips for consumers include the necessity to secure their banking transactions data during massive mobile shopping. If you’ve noticed the suspicious shrinking of your bank account, money leakage may be due to your in-family problems with kids. One can find out if anything’s wrong with the help of mobile monitoring application, for instance, mSpy.

Some Holiday Statistics

Experts in analytics claim that this year, Cyber Monday will break records as the highest single online shopping day ever with sales above $2.27 billion. Hurray!

USOnlineSalesPrediction

The only thing we need to do now is to wait a couple of days and see the actual printed and authorized rock-solid figures with our own eyes. Or even hours, if we’re in the line of people waiting for the purchase in the nearest shop. They are the actual embodiment of abstract figures from your screen.

Expansion in Time and Place

One more interesting point – Cyber Monday may be turning into Cyber Week! Several major retailers, both brick-and-mortar and brick-and-click, advance marketing strategies to extend Cyber Monday into a whole Cyber Week. Most retailers usually employ a mixture of two tactics for this period: 1) specific sales on each day plus 2) initial advertisement for Cyber Monday and then extension of the promotions for the entire week. In any case, the condensed 2013 holiday season will make retailers roll out their specific Cyber Week initiatives this year. I wonder what they’ll be.

The “Cyber Monday” is slowly spreading to other parts of the world as well where they don’t celebrate the Thanksgiving holiday that triggers online shopping season in the US. In Europe, Cyber Monday is gaining attraction as US-based global retailers expand their promotional strategies around the world. So, long live WWW! See your digital profile in the online shop next holiday!

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