Creators of iOS 7 claim it aspires to become the world’s most popular mobile operating system. Now, a month after its public debut, it’s time to sum up early results and scrutinize Apple’s vision for the future.
Its public rollout started on the 18th of September, and merely 24 hours later, was followed by more than 18% of adoptions, which exceeds fabulous adoption rates of iOS 6 last year, according to Chitika:
For Apple, updates are quick & easy to appear, and iPhone owners, contrary to Android users, uphold the trend. But thus far, Android remains leading mobile operating system in the world, with its recently reached level of one billion activated devices.
What sets it apart from iOS is the deplorable fact that many Android devices don’t get updated to Google’s most recent software releases. Motley bunch of reasons includes:
· restrictions imposed by carrier
· locked-down devices
· outdated hardware.
Android is a somewhat fragmented mobile operating system, though not as obviously as it was once.
This “tricky situation” of Google is well exploited by Apple.
There are several new features of iOS 7:
· Control Center
· Notification Center
· new camera app with improved functioning
· new feature that marks the end of cumbersome era of manually updating applications.
But for the sake of truth, it should be admitted these features first appeared on Android.
It is the look of the system that underwent the biggest change. It is ultimately sophisticated and simplified, minimalistic though clear at the same time. Everything extra has gone; everything what is actually needed is left. Sparse design is, obviously, in trend now.
The reviewers say there’s something in the flat design and in the bright colors Apple chose as its primary palette for the new operating system that is reminiscent of Windows Phone. Industry intercross?
Still, Apple undertakes better, cleaner and more elegant moves ahead than its rivals. iOS 7 is the first natively digital phone interface that IS a virtual thing which doesn’t remind something from actual physical past. It is guaranteed for tomorrow. But what kind of tomorrow, and for whom?
Who’s the winner?
We are responsible for what we’ve tamed, as Little Price of Antoine de Saint-Exupéry once said. We get accustomed to people, things and ideas, being eager to retain them as long as we can. An interesting aspect of this particular situation lies in Apple fans’ proverbial dedication to their devices. Apple is enabling a helpful compatibility feature for older models, but in the end, people will abandon older iOS apps, as it’s easier, and not fuss over their securitization and stabilization anew.
Launched in 2007, iOS requires regular esthetical surgery. Number 7 is the biggest one for Apple’s mobile operating system; as a result, users will face a major fragmentation gulf with older devices. Unfortunately, older models will stuck with the older version (iOS 6) forever. No prospects of facelift, sorry.
What are the figures?
“In October, we will ship our 700 millionth iOS device,” Apple engineering VP Craig Federighi said. Actually, October is their reaping month for new everything: MacBooks, iMacs, iPads, software, cloud features, processors, apps, hard drives, a Mac Mini, and more.
Right here, some staggering statistics enters. According to eMarketer, a digital intelligence firm:
ü 2013 witnessed the growth of US smartphone users from 121.4 million (in 2012) to around 140 million;
ü 38.3 percent of them will be running iOS (up from 36.5 percent in 2012) and 45.9 percent will be using the Android operating system (up from 43.5 percent).
But not everything looks as good as desired by Apple pundits and new OS masterminds. More disconcerting figures of the tablet market: consumers eye-witness slow but gradual loss of iPad share to smaller and cheaper tablets like the Kindle and some of the more lightweight Android models. In 2011, the U.S. tablet pie was cut into Apple’s favor – it happily chewed upon its 83% slice. Last year, 59 percent plummet started its way to the ill-omened 54.5 percent. It means there’s end to everything. Even Apple’s iGoodness. The king’s dead?! Long live the king?! Gee, whiz!
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